Lew Jaffe – The Godfather of videoconferencing
Lew Jaffe is an entrepreneur, former high-tech CEO, college professor (won professor of the year in his second year of teaching), philanthropist, and has founded three companies. In his career, he has created over $1 Billion in shareholder value through...
Services
Social Media Marketing
Platforms
Facebook Ads
Result 1
Result 2
Project Overview
Lew Jaffe is an entrepreneur, former high-tech CEO, college professor (won professor of the year in his second year of teaching), philanthropist, and has founded three companies. In his career, he has created over $1 Billion in shareholder value through growing businesses and executing successful exit strategies. Many consider Lew to be “The Godfather of Video Conferencing,” as the company, PictureTel, created the first video conferencing systems for use over telephone lines, long before Skype and Facetime.
Being an experienced and highly successful businessman, Lew has started offering business management courses for high-level entrepreneurs that are already generating over 1 million euros per year but who want to scale. Because it is the niche of consulting and the product being a high ticket, were sorted to creating a free webinar for the purpose of having a quality lead-magnet.
Execution
The execution was done in 3 steps
- Gathering information about the ideal audience
- Direct promotion
- Retargeting for those who entered the funnel but did not perform any action
1. In order to collect qualitative data about the ideal audience, we started running ads on LinkedIn that aimed to redirect users to the free webinar page. When they got there, their data was captured by ourFacebook Pixel in order to create look-a-like audiences based on this data.
2. After we’ve populated the pixel, we launched the ads onFacebook in parallel with those on LinkedIn.
3. For retargeting purposes we used an ad that highlighted a special offer. The chance to win a free 3-hour session with Lew if they signed up in the next 24 hours. This offer was placed only in front of people who entered the web page of the webinar but did not perform any action.
Results
After 30 days of running these campaigns, we’ve reached 5,968 unique users on the website.
Of these, 2,439 registered directly for the free webinar and the rest after retargeting.
Of all the participants, 471 decided to collaborate further with Lew and enrolled in his $ 2,000 program
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