Who likes cookies? Behind the scenes of web design

The web behind the web

Creating a website involves in most cases more than one idea and more than one person. Creating a website itself becomes a web - a network of interconnections of people's ideas in search of creating a web design formula as efficient as possible. A website can be interpreted as a business card for various companies, and the way it is created, the visual impact and the quality of the content, contributes to improving the chances of attracting and retaining customers.

Let's say you can write a book yourself. Then, once launched, it is or is not successful. The result will generally only affect you. But when it comes to creating a website, if the result is not good, more people will be affected than the team that made it. Yes, the team. We are already talking about teams, implicitly, we end up talking about agencies and their usefulness when it comes to creating a website. We talk about work experience, about people who unite their foreheads so that you have a beautiful customer journey, involving everything, from UI, to UX, so that you can be happy that you get from the stage of guest user to the of registered member. From visitor to customer.

Web design is perhaps one of the most complex forms of mass communication. Customer journey and site creation automatically involve more than some sorted text. Special attention is needed to content and copy. It's a little more ... mathematical. We're talking about a wireframe. About SEO, Search Engine Optimization. About optimizing this SEO both on-page and off-page. For several years now, we have been talking about not violating the GDPR in any way. Then we need to talk about metadata. Finally, who likes cookies?

UX + UI = Love ♡

When a UX and a UI love each other very much, a site is usually born. Like a child, after the actual creation of the site, it must be raised, it must be arranged and cared for. But unlike a child, a site has several parents who make his life beautiful, sitting in the crib of the internet. Sorry, in the host.

For arranging and maintaining a site, an agency specializing in ... arranging and maintaining the pages of a site is generally hired. Let's call it an advertising & marketing agency.

First of all, as an agency, we can answer your questions: what is UI design, what is UX design, how do they help to create a website? In short, the UI (User Interface) depends on how things look on the site, and the UX (User eXperience) depends on how things work on that site. UX is a rather continuous process, while UI is a finished product. As a team, we must collaborate so that the result obtained is a UX and a UI that in turn collaborate towards creating a website with an improved customer journey. We will start by analyzing the User Experience, because from its scheme will later derive the User Interface.

UX - User Experience

When we talk about creating a website, UX is generally the process of genesis of web design. He wants to design the whole site mentally - then obviously at the applied level. This projection must become something simple to use, maybe even so simple that the process seems automated. Ideally, when creating a site, the end product should not give users time to ask Ok, now what do I do next to X? Where's that damn button? Users should enjoy the ease of browsing constantly, without having to call a friend, ask the audience or do 50-50.

UX always aims to improve that customer experience that a user has in the interaction with a company and its products or services. UX includes aspects such as the content of the site (content) and all the systems it benefits from (its structure). A good User Experience has an information architecture that guarantees customer satisfaction and loyalty almost by default.

The well-executed information architecture when it comes to creating a website will help users quickly find what they are looking for. Like any good thing, it does not come alone, or rather, it is divided into 5 equally important components:

1.) Organizational systems, those related to the way the information is arranged on the website

2.) Labeling systems, those that aim at the way the information is represented on the website

3.) Navigation systems, those that indicate how to navigate the website

4.) Search systems, those related to the way information is searched on the website

5.) Thesauruses, vocabularies and metadata. The child, oil and the Transylvanians. These are support components for points 3 and 4, for navigation and search. Runs in the background, not intended for the eyes of users.

Speaking of users, one of the main rules of the User Experience is that You are not the user. The user is the one in whose skin you have to put yourself. Thus, when it comes to creating a website, UX designers must be extremely empathetic with the category of users targeted by that Customer Experience. Of course, analytical thinking and attention to detail should not be neglected - a lot of research needs to be done before creating a website that offers a quality interaction between the user and the company he interacts with through it.

UI - User Interface

The UI is not something completely separate from the UX, but it has different enough aspects that, over the years, it has earned the right to bear its own name. The UI is the interface that the User contacts when the site is accessed. It derives more or less directly from the UX, but if executed improperly, it can become the main enemy of the UX. A kind of self-sabotage.

The interface should create an easy-to-use site. This aspect is absolutely vital for building a solid customer experience for the user, and the UI should usually complement, but also compliment, so to speak, the company's products and services.

A UI designer must know how to position the elements related to the website's graphics and at the same time arrange the content in pages so that the user's navigation process is efficient. Intuitive. In other words, the main responsibility of a UI designer is to inspire a user-friendly feeling for a site.
An interface that is efficient and intuitive is supported by combining all the graphical aspects mentioned, using color schemes and established rules for placing buttons and menus. Interface clarity is the key to a proper UI. With a fair, pleasant and clear UI, your company will only gain. It will harmonize the user experience, leading him to turn his eyes to the products and services offered by that website.

The UI complements the UX with elegance and clarity. The UX helps the UI by providing a sustainable backbone. To create a site, agencies combine several types of creativity and several ways to analyze information, dosing it properly between UX and UI.

The agencies behind the keyboard

Good agencies behind keyboards need to know SEO, UI and UX like the back of their hand. A slap washed more often during a pandemic. But we are sure that we will soon pass this period. Or, maybe it is during this period that it becomes more and more important to approach or be approached by an experienced agency, which knows how things are going and is able to go directly to the target, like a Nurofen for marketing, without waste traditional resources: time and money.

Many processes are involved in web design and the creation of a website that will remain in the attention of future users. Bonus points if these users convinced of the quality of a website recommend it further to other potential users. It means that the UI has been tamed and the UX improved. It should be noted that the two must be made to work together to create a site that maintains long-term interest. Ease of access is the basis. Then, during the existence of the site, why not, a cosmetic update can be applied, from time to time. A well-deserved refreshment. F5. F5. F5.